Wellness Watch: Generation Sexual Wellness

Grandma’s Vagisil isn’t cutting it for Generation Z. For the youngest consumer set, products in the intimate- and feminine-care categories are nothing to be brown-bagged or whispered about—they’re simply one piece of a total wellness routine. But the drugstore brands that Millennials and Gen Xers have been surreptitiously purchasing since puberty don’t resonate with the TikTok generation, who are more […]

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Here’s How Retailers Should Engage Latinx Beauty Shoppers — Beyond Latinx Heritage Month

Target has a beauty-specific endcap designed for the Latinx consumer.  It features products from Latinx founders — Jessica Alba’s Honest Beauty, Gabriela Trujillo’s Alamar Cosmetics, Ada Rojas’ Botanika Beauty, Eric Roa’s Pacinos — in 250 of Target’s beauty departments through the end of October.  View Gallery Related Gallery Strange Days, On Film “One of the reasons that retailers have shied […]

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Skin Health: It’s About the Fat, Too

Facial fitness is warming up — and it’s about more than the muscles. The topic of skin health has expanded over the past few years beyond the epidermis to encompass what lies underneath. Bolstered by an influx of jade rollers, microcurrent devices, facials and procedures, facial muscles have garnered much attention. Now, a beauty industry newcomer is making the case […]

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Issa Rae Becomes Co-Owner, Face of Sienna Naturals

Issa Rae is the latest celebrity to join the beauty game. The actor and star of HBO’s “Insecure” has become the face of Los Angeles-based, clean textured hair-care brand Sienna Naturals. She has also acquired an equity stake of undisclosed size in the company, and thus shares ownership with the brand’s founder and chief executive officer, Hannah Diop. “[Diop and […]

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Arfa, a New Brand Incubator, Launches Amid Pandemic

What do you do when the launch date of your new brand collides with the coronavirus pandemic? You could make your personal care products free, as one company did. Henry Davis and Ari Wengroff, cofounders of a new venture-backed brand incubator called Arfa, were slated to launch their first brand on Wednesday, March 18. As COVID-19 cases continued to grow […]

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EXCLUSIVE: L’Oréal Paris Stands Up Against Street Harassment

PARIS — L’Oréal Paris on March 8 will officially launch its international Stand Up Against Street Harassment program and plans to train one million women and men in bystander intervention before the end of 2021. Delphine Viguier-Hovasse, global brand president of L’Oréal Paris, told WWD that the brand’s purpose has always been to empower women. Source: Read Full Article

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